NewFig Homes Launches in LA

NewFig founded by experienced real estate and technology veterans launches to help re-imagine how Americans find and finance their homes. The traditional world separated as a simple rent versus buy decision just doesn’t cut it in the new age. Renters leave way too much “money on the table” often renting for many years without building any equity. And traditional buyers are forced to go through an uncomfortable/anxiety ridden home buying process only to make an overweighted investment in a property they may or may not be sure they want to live in forever.

In comes NewFig to the rescue. In the NewFig model, all “Owners” build equity with every monthly payment. Moreover, that owner always has the right to buy their home in full at anytime. But they also have the right to leave, which is especially important for younger, high income demographics who prefer to be geographically mobile to pursue career and lifestyle opportunities. With NewFig, they get the best of both worlds: the equity appreciation of being a homeowner and the flexibility/convenience of being a renter.

We don’t think anyone will ever want to go back to the “old way” of doing things. NewFig is here to change the game.